Sharing the Benefits of Housing Affordability in the Washington, D.C. Region
Housing that is affordable is essential to our region’s future!
Launched in 2012, Housing CAN is a regional communications campaign focused on raising the visibility of the need for housing affordability among key audiences, such as the business community and policy-makers.
Housing CAN has engaged more than 200 professionals from the business, nonprofit, and public sectors who are committed to facilitating housing choices that people can afford so they can live near where they work.
The need for housing affordability in our region is great – and growing. The George Mason Center for Regional Analysis predicts that over the next two decades, 731,457 new housing units will be needed to house our workforce. Many of these new workers will have jobs that provide services essential to sustain our regional economy, but pay less than the area median income. So where will the region’s jobs go to sleep at night?
Our message? Housing that is affordable is essential to our region’s future.
Why should I care about housing affordability for people of all income levels?
Housing that is affordable is critical to economic growth, a thriving business community and a high quality of life.
Housing that is affordable is essential to a regional economy that can compete effectively for talent in the workforce and in a marketplace that can attract new business and industries!
Housing that is affordable is essential to economically and culturally diverse communities.